RMX Direct: alternative ad networks battle for your blog

RMX Direct hits TechCrunch…

RMX Direct: alternative ad networks battle for your blog

New York based RightMedia has launched a beta version of a new advertising system that lets website publishers participate in multiple ad networks and automatically display ads from whichever network will pay the highest price per impression for their ad space in real time bidding. The service, called RMX Direct, also has a filtering system to prevent malware distribution through ads and enforces publisher criteria.

(Via TechCrunch.)