<b>Industry Note: Viral Funpacks</b>

Just awesome. Read the whole thing, it’s cutting.

<b>Industry Note: Viral Funpacks</b>

Yesterday, Paul left a great comment making fun of 2.0 “strategy” mentioning “viral funpacks”.

It was pretty hilarious. But also pretty insightful. Why? Because the realization is slowly dawning in the Valley and other assorted 2.0 scenes of the world that “widgets” are the next big thing.

(Via BGSL.)


Google Analytics and Bigtable

Scary, on many levels

Google Analytics and Bigtable

Another tidbit I found curious in the Google Bigtable paper was the massive size of the Google Analytics data set stored in Bigtable.

The paper says that 250 terabytes of Google Analytics data are stored in Bigtable. That’s more than all the images for Google Earth (71T). It is the second largest data set in Bigtable, behind only the 850T of the Google crawl.

Why is it so big? The way I had assumed Google Analytics worked is that it maintained only the summary data for each website. That would be a very small amount of data, nowhere near 250T.

Instead, it appears Google Analytics keeps all the information about user behavior on all sites using Google Analytics permanently, online, and available for various analyses. That would explain 250T of data.

(Via Geeking with Greg.)

Google Image Labeler Uses Human Labor

We kicked an idea like this around for creative classification…

Google Image Labeler Uses Human Labor

Google Image Labeler launched today. It’s a game, based on Luis von Ahn’s ESP Game, that puts two random users together and asks them to label/tag an image. The idea is that if two people come up with the same label, it is probably a good one and will make Google’s image search better.

See Google Blogoscoped for the initial story and Danny Sullivan who found a ton of additional facts, including a video by Luis von Ahn stating that this game could effectively label all Google indexed images in two months.

I tried the game. It’s fun, in a why-am-I-doing-this kind of way. I focused on labeling everything I saw as “purple” and “Donald Trump”.

(Via TechCrunch.)

How to get users to RTFM

As usual – fantastic post about educating users…

How to get users to RTFM

The “F” in RTFM is the biggest clue that most of us blame the user for not reading the manual. But if “reducing guilt is the killer app”, companies should take more responsibility for whether readers use their manuals. And since we can’t force our users to do anything, if we want them to RTFM, we need to make a better FM.

(Via Creating Passionate Users.)

Friendster Back from the Dead?

Go Friendster!

Friendster Back from the Dead?

garzpacho writes “With a fresh infusion of $10 million in funding, Friendster is making a bid to rejoin the social networking A-list. The cash, from VC firm DAG Ventures, accompanies plans for a complete project redesign, a focus on adult users and a newly awarded patent for social networking.

(Via Slashdot: Generated for bokelley (563370).)

Interview with Bill Urschel, Founder of AdECN

Some local press about AdECN. Always nice to have a stalking horse!

Interview with Bill Urschel, Founder of AdECN

(Via SocalTech.)

Dead2.0 reviews Mike Arrington

Funny, the foot is on the other shoe here.

My Web 2.0 Part-AY experience

It was like watching a bunch of 12-year-olds go up to Barry Bonds for an autograph and instead of signing he literally spat on their faces.  Without all the spittle.

ps - I could be way off here, I could’ve seen you at a bad moment, or you might have just been nervous or something… and if that’s the case, well, let me know, and I sure hope that’s the case…

(Via Dead2.0.)

What Will Google Do Now?


What Will Google Do Now?

Given that MySpace in many ways resembles the next evolution of email, it too lacks a lot of context. Users reveal a lot about themselves, provide copious amounts of information in their profiles, comments, and in the linking of their relationships, but none of that translates readily into context. If it did, then there would be no Google deal, because MySpace would have already monetized its content so well that it didn’t need to be rescued or validated by Google. So, while the deal presents a challenge to many companies that currently rely on MySpace inventory, it does not invalidate the need and opportunity for behavioral marketing. The question now is perhaps not if, but when, Google will start to leverage its immense user profile data and become a behavioral marketing company, not just a contextual marketing one. The sheer volume of MySpace traffic might force their hand into creating added relevance or alternatively accelerate alternate media formats. And if that happens, it could drastically change the way direct marketers use the engine – hopefully for the best, although history has yet to fall on our side.

(Via JayWeintraub.com – Internet Advertising Analysis and Commentary.)

Kevin Kelly — Street Use

OMG – now I know why I’m moving to Chinatown.

Kevin Kelly — Street Use

Why do I blog?

Yup, me too. Also too lazy to CC the people I want to read random stuff I find around the net.

Why do I blog?

To summarize: I’m an egotistical bastard who, like everyone else, writes a crappy blog but usually finds it fun to do and enjoys the occasional link from the outside world.

But that’s me.

(Via Dead2.0.)