Archive for August, 2006|Monthly archive page

Friendster Back from the Dead?

Go Friendster!

Friendster Back from the Dead?

garzpacho writes “With a fresh infusion of $10 million in funding, Friendster is making a bid to rejoin the social networking A-list. The cash, from VC firm DAG Ventures, accompanies plans for a complete project redesign, a focus on adult users and a newly awarded patent for social networking.

(Via Slashdot: Generated for bokelley (563370).)

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Interview with Bill Urschel, Founder of AdECN

Some local press about AdECN. Always nice to have a stalking horse!

Interview with Bill Urschel, Founder of AdECN

(Via SocalTech.)

Dead2.0 reviews Mike Arrington

Funny, the foot is on the other shoe here.

My Web 2.0 Part-AY experience

It was like watching a bunch of 12-year-olds go up to Barry Bonds for an autograph and instead of signing he literally spat on their faces.  Without all the spittle.

ps - I could be way off here, I could’ve seen you at a bad moment, or you might have just been nervous or something… and if that’s the case, well, let me know, and I sure hope that’s the case…

(Via Dead2.0.)

What Will Google Do Now?

Ahem.

What Will Google Do Now?

Given that MySpace in many ways resembles the next evolution of email, it too lacks a lot of context. Users reveal a lot about themselves, provide copious amounts of information in their profiles, comments, and in the linking of their relationships, but none of that translates readily into context. If it did, then there would be no Google deal, because MySpace would have already monetized its content so well that it didn’t need to be rescued or validated by Google. So, while the deal presents a challenge to many companies that currently rely on MySpace inventory, it does not invalidate the need and opportunity for behavioral marketing. The question now is perhaps not if, but when, Google will start to leverage its immense user profile data and become a behavioral marketing company, not just a contextual marketing one. The sheer volume of MySpace traffic might force their hand into creating added relevance or alternatively accelerate alternate media formats. And if that happens, it could drastically change the way direct marketers use the engine – hopefully for the best, although history has yet to fall on our side.

(Via JayWeintraub.com – Internet Advertising Analysis and Commentary.)

Kevin Kelly — Street Use

OMG – now I know why I’m moving to Chinatown.

Kevin Kelly — Street Use

Why do I blog?

Yup, me too. Also too lazy to CC the people I want to read random stuff I find around the net.

Why do I blog?

To summarize: I’m an egotistical bastard who, like everyone else, writes a crappy blog but usually finds it fun to do and enjoys the occasional link from the outside world.

But that’s me.

(Via Dead2.0.)

The coolness of Google public service ads

You gotta be kidding me. This is so unconsciously arrogant (Sorry Nick – love your blog – but…) It’s now cool to leave your blog unmonetized?

If your content is too risque for Google, PLEASE switch to another network! Or use RMX Direct. Or if you really don’t care about the cash, and you think those ugly PSAs are, well, ugly – you can go to the Ad Council and have your pick from a bunch of public service campaigns.

Which is not to say that hurricane relief isn’t a great cause… it’s just not the only cause… and probably not as “cool” as making money off of your blog.

The coolness of Google public service ads

No, I’m going to write about something important: My prediction that having a public service AdSense ad on your site will become the new mark of hipness. All cool sites are going to want to have those little text ads about hurricane relief or whatever. In case you don’t know, Google sticks public service ads in AdSense slots whenever the content gets a little too risque, a little too naughty, for its taste. A public service AdSense ad basically screams out: Read this page!

(Via Rough Type: Nicholas Carr’s Blog.)

Simpler selling on eBay with Listd

Fascinating! Kind of validates the APi concept, really, while also providing a source for ebay to go innovate.

Relates also the furor about Apple eating up features in Leopard that were previously done by shareware tools. If you’re a platform, you have to careful about stepping on your partners’ toes!!!

Simpler selling on eBay with Listd

If there is a big barrier to entry out there to selling on eBay, Listd.com is aiming to lower that a bit by providing a service that makes the entire process a bit easier.

The main idea is that it is a pain to list items on eBay and they haven’t done the right things to make it easier. Listd came along and works with eBay to make the process easy.

This whole idea is pretty interesting and honestly somewhat embarrassing for eBay. If somebody even has the idea to make a business out of making your business easier to use then you should probably take a close look at your usability. I’ve already seen commercials for a CD-ROM that teaches you how to sell on eBay and I’ve also seen books on how to make money on eBay. There’s certainly a little ecosystem that sprouted out of eBay and I’d be curious to see what else might show up.

As far as listd is concerned, it’s apparent that this service serves as a market entry point to upsell their MarketPlacePro solution. Marketplacepro is a more advanced ebay management tool and costs $20-40 dollars per month depending on if you choose to have access to their warehouse or not. In general, I would have questions about the longevity of a solution like this whether you are talking about Listd or Marketplacepro. Nowadays it’s pretty easy to find a hosted solution for ecommerce and even though eBay gives you access to customers I can see the entire landscape evolving pretty rapidly. The role that eBay will play later on will probably look different than it does today and developing third party applications that rely on the way things are today is somewhat risky. The site is well done and does make it easy to create eBay listings however I’m going to sink them for developing a solution that I believe will fail to deliver value long-term.

(Via PostBubble.)

Openness Simplifies Complexity

Another great post about openness. Check out the nice essay by Jyri, linked below – lessons here about our “Linking” concept in the RMX, and how to make these relationships more tangible.

Openness Simplifies Complexity

On my visit to MIT MediaLab, John Maeda, the professor who organised the event I spoke to, kindly gave
me an advance of his new book, called The Laws of Simplicity.  The book is a gentle reminder of the need for simplicity in an age when technological advances can be overwhelming.  One point the professor makes is that Openness Simplifies Complexity.  I think this is a lesson that can be applied well to marketing.  We are all familiar with complex brand architectures that employ equally tricksy processes designed to deliver them to the public as perfect objects.  However, in networked environments, it seems, people enjoy taking simple things and adding the complexity themselves…

… – often in very playful or socialable ways.  (Or objects of sociality as Jyri explains).
For modern marketeers, the idea that today’s world is less about making
perfect, tightly controlled packages and more about offering things
that people can tinker, adjust and fiddle with can be very refreshing.

(Via Modern Marketing – Blog by Collaborate PR & Marketing.)

Openness Aversion

Holy cow, what a great quote describing the challenges we’re facing at Right Media trying to open up online media for more open competition!

Openness Aversion

In last week’s FT (via Confused) James Boyle, an American law professor, suggests that we are trained to understand the economics of closed economic systems and that makes it difficult for most of us to see the opportunities presented by massive public, open forums. Boyle suggests that, like pilots… 

…who have to be trained to rely on their instruments to fly through bad
weather rather than trust their own judgement, we need to challenge our
inbuilt drive to hold onto our own little bit of yard.  "Partly this is because we still do not understand the kind of property
that exists on networks. Most of our experience is with tangible
property; fields that can be overgrazed if outsiders cannot be excluded."

(Via Modern Marketing – Blog by Collaborate PR & Marketing.)